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Besser als tausend Worte: Steigern Sie die Conversion Ihrer Website durch die Verwendung von Bildern

  Steigert die Verwendung von Bildern auf Ihrer Website wirklich die Konversion? Kurze Antwort – JA, das tut es.  Aber hinter dieser Geschichte steckt mehr, als man denkt. Zum einen reicht es nicht aus, hübsche Bilder auf Ihrer Website zu platzieren, wenn sie nur zur Dekoration da sind.  Laut Eye-Tracking-Studien der Nielsen-Norman Group achten „Nutzer auf Fotos und andere Bilder, die relevante Informationen enthalten, ignorieren aber flauschige Bilder, die zum ‚Aufpeppen‘ von Webseiten verwendet werden.“ Ebenso wird es kein altes Foto schneiden – Bildgröße, Bildinhalt und Fotokomposition machen einen Unterschied. 37signals (jetzt Basecamp) hat beispielsweise herausgefunden, dass das Hinzufügen eines Bildes einer Person zu seiner Website die Produktanmeldungen um 102,5% erhöht . Unterdessen berichtete eine Fallstudie von Marketing Experiments , dass ein echtes Foto eines Unternehmensgründers seine Stock-Foto-Alternative um 35 % übertraf. Schließlich können Bilder manchmal sogar die Kon

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